Posts Tagged ‘smart’

“For Sale Buy Owner”

Wednesday, December 7, 2011
by Mike Gangwere | Comments: 0

I remember an argument I had with my dad when I was a teenager. He had been teaching me how to do things every guy needs to know how to do; change a car’s oil, ride a motorcycle, build a chair … manly stuff. After a couple of these lessons, I was getting frustrated and... >> Read More

Clients write copy in a parallel universe.

Monday, October 4, 2010
by Jason Gramke | Comments: 0

We, at Jajo, found ourselves traversing that parallel universe this past spring. We responded to a new business opportunity that indicated the client would provide the copywriting for the project. Most agencies wouldn’t typically be excited about entering into an agreement like this but we decided to embrace it as an opportunity to do something... >> Read More

Billionaires, millionaires and the rest of us.

Friday, September 10, 2010
by Jason Gramke | Comments: 2

I love sports and competition. I’ll get lost watching anything with a winner and a loser. I have a particular affinity for professional football. The players remind me of gladiators wearing helmets and armor, smashing into one another at increasingly higher rates of speed. The atmosphere is electric and at times the stadium noise can... >> Read More

This headline was written by a gold medal winner.

Tuesday, September 7, 2010
by Jason Gramke | Comments: 0

A creative director I respect wrote a blog post about agencies that play in softball leagues. She made a connection between their success on the field to the lack of success of their work. You know, short man’s syndrome, or the idea that anyone who drives a Corvette is compensating for a deficit in another area of his life — or body. >> Read More

Green Fatigue

Monday, May 4, 2009
by Steve Randa | Comments: 0

Corporate America, take note: We’ve stopped listening in green. A beer commercial sent me over the edge. When a beer company spends prime-time advertising dollars to tell me how “environmentally friendly” it is, something is wrong. It’s beer. I know the research. In my business, I need to understand what consumers are thinking. When making... >> Read More

Baja BBQ Firepack

Wednesday, April 29, 2009
by Woody | Comments: 0

Smart thinking in a climate of real and perceived change is exciting and inspirational. San Francisco-based experimental design studio, mike and maaike, is thinking in ways that both inspires and provokes thought. This simple and clever response to the hazards of traditional charcoal grilling is fresh and smartly designed. >> Read More