Posts Tagged ‘ad spending’

Start small. Grow big.

In the local marketplace, we’ve recently worked with many small- to medium-sized businesses who have asked what they should spend for marketing or when they should begin investing more heavily in marketing to take business to the next level. Frankly, I’ve been surprised that so many entrepreneurs or executives are asking those questions. Many don’t... >> Read More

Billionaires, millionaires and the rest of us.

I love sports and competition. I’ll get lost watching anything with a winner and a loser. I have a particular affinity for professional football. The players remind me of gladiators wearing helmets and armor, smashing into one another at increasingly higher rates of speed. The atmosphere is electric and at times the stadium noise can... >> Read More

So, what’s up with social networks?

Every marketer is faced with the same challenge of spending ad dollars in the right place. Sometimes it’s millions or billions of dollars, but most marketers have far less to spend — making it more critical for them to make the right decisions. I’m not going to pretend that there is an easy answer, but... >> Read More