A creative director I respect wrote a blog post about agencies that play in softball leagues. She made a connection between their success on the field to the lack of success of their work. You know, short man’s syndrome, or the idea that anyone who drives a Corvette is compensating for a deficit in another area of his life — or body. >> Read More
Archive for the ‘Sustainability’ Category
Help Wanted
Wednesday, August 26, 2009
Surely all of the other agency professionals out there have noticed how stressed out and tapped out our client friends are these days. Not only are they trying to plan programs on up to 20% less budget (or maybe more), but they’re often being asked to take on additional responsibilities from co-workers who were either... >> Read More
Something positive?
Wednesday, August 26, 2009
While I’m definitely finding it difficult to be positive about the state of our economy, have to agree that just like the months and year following 9/11, marketers are re-evaluating efforts and forcing agencies to ramp up faster with new capabilities. This is some interesting insight from friends at Adage. Which capability do you think... >> Read More
Where does electricity come from?
Friday, May 15, 2009
Efforts seemingly continue to move toward removing cars that burn gas from the roadways. GM is in a few different games and has recently begun to put a lot of effort into their electric car technology. They announced at the Plug-In 2008 conference that they are partnering with 30 domestic utility companies to solve the usability problems of keeping the... >> Read More
Green Fatigue
Monday, May 4, 2009
Corporate America, take note: We’ve stopped listening in green. A beer commercial sent me over the edge. When a beer company spends prime-time advertising dollars to tell me how “environmentally friendly” it is, something is wrong. It’s beer. I know the research. In my business, I need to understand what consumers are thinking. When making... >> Read More
Baja BBQ Firepack
Wednesday, April 29, 2009
Smart thinking in a climate of real and perceived change is exciting and inspirational. San Francisco-based experimental design studio, mike and maaike, is thinking in ways that both inspires and provokes thought. This simple and clever response to the hazards of traditional charcoal grilling is fresh and smartly designed. >> Read More
