Sharing new work for our client, Boo Benefit, a weekend-long benefit motorcycle rally to raise money for a burn camp for kids. Billboards and gas pump toppers were recommended to target bikers where most relevant to them – on the open road. Billboards were placed in Benton, AR on I-30; Marshall and Canton, TX along... >> Read More
Archive for the ‘Strategic Marketing’ Category
Back to the Basics
Thursday, August 27, 2009
As usual, I started my day off looking at all the free e-newsletters I have subscribed to. It seemed to be the same ole’ stuff (social and mobile media). Then at last, something to the point and very blunt jumped out and made me click through. It’s an article on how to give a lousy presentation... >> Read More
Something positive?
Wednesday, August 26, 2009
While I’m definitely finding it difficult to be positive about the state of our economy, have to agree that just like the months and year following 9/11, marketers are re-evaluating efforts and forcing agencies to ramp up faster with new capabilities. This is some interesting insight from friends at Adage. Which capability do you think... >> Read More
Our brand just got managed
Wednesday, August 26, 2009
“Mislabeled a full-service agency today. We can provide that, but we’d rather do what works. Text ‘jajo’ to 59925.” What the … ? This was a Facebook and Twitter message that Jajo posted a few days ago. Was it harsh to boldly declare that a local publication mislabeled us? Perhaps. Was it true? Yes. Who cares? We all... >> Read More
Tagalong tagalongs?
Tuesday, August 4, 2009
Some great discussion here about Walmart offering Great Value versions of the Girl Scouts’ Thin Mints and Tagalong cookies. While certainly it is fair market practice to offer competitive products to those that have proven successful, is it ethical or morally just to capitalize on a fundraiser that benefits children? Would this topic be as... >> Read More
What is this economy doing to us?
Friday, May 15, 2009
How long can we ride this roller coaster? All the up and downs, one minute we hear about businesses cutting jobs and the financial crisis and, in the very next breath we hear how housing is rebounding. As marketing professionals, we see how this is affecting our clients. Each of us deals with it in... >> Read More
And then there were none.
Friday, May 15, 2009
“Yeah, but can a SMS solution really work for my business and reach my target?” Using SMS isn’t the answer to our prayers. It’s one tool in a deep and wide pile of possible solutions. There is reliable information about who is likely to be receptive to receiving information from their hand-held device. But beyond... >> Read More
Quote of the week
Friday, May 15, 2009
By Brandon Keim Now some psychologists are considering how they can use magic to advance our understanding of the brain — and perhaps help inoculate us against advertising. What’s so funny* is how Brandon used the word inoculate in relation to advertising. As if we’re in the business of producing viruses that are meant to destroy. In addition... >> Read More
