Archive for the ‘Strategic Marketing’ Category

“For Sale Buy Owner”

Wednesday, December 7, 2011
by Mike Gangwere | Comments: 0

I remember an argument I had with my dad when I was a teenager. He had been teaching me how to do things every guy needs to know how to do; change a car’s oil, ride a motorcycle, build a chair … manly stuff. After a couple of these lessons, I was getting frustrated and... >> Read More

Start small. Grow big.

Monday, December 5, 2011
by Jolynn Berk | Comments: 0

In the local marketplace, we’ve recently worked with many small- to medium-sized businesses who have asked what they should spend for marketing or when they should begin investing more heavily in marketing to take business to the next level. Frankly, I’ve been surprised that so many entrepreneurs or executives are asking those questions. Many don’t... >> Read More

Mixing it up is a good thing. Sometimes.

Wednesday, November 30, 2011
by Steve Randa | Comments: 0

With another holiday in the rear view mirror and a returned consciousness from the food induced coma of Thanksgiving, I ponder. How impressive it was that so many individual kitchens contributed to the feeling of completeness I had experienced. Family and friends gathered around a random smorgasbord of goodness while I couldn’t help but notice... >> Read More

The Importance of 24.

Tuesday, October 25, 2011
by Andrew J Stephens | Comments: 1

Several months ago I discovered the following list, courtesy of The Story of Telling, and jotted it down in my sketchbook. It’s a great collection of 25 tips meant to help you spread your ideas and make an impact. No matter what you do for a living or as a passion, there is something here... >> Read More

Is your business ready for 2012?

Friday, October 14, 2011
by Sam Martinez | Comments: 0

It’s hard to believe that 2011 is drawing to a close and soon (if not already) holiday ads will appear only to remind us of how many days are left until Christmas. If you’re a business owner or in charge of marketing for your organization you probably need to square off some time and plan... >> Read More

NBAA happens in Vegas.

Monday, August 15, 2011
by Jolynn Berk | Comments: 0

You can scarcely be a professional marketer in Wichita without attending the National Business Aviation Association (NBAA) Annual Meeting & Convention at least once in your career. For the few of you locals who don’t know, it’s the premier and most important business aviation event each year. The world’s best business aircraft, products and services... >> Read More

Insights from the Interns

Tuesday, August 2, 2011
by Holly Grannis | Comments: 2

In today’s competitive work force, it is strongly recommended to have at least one internship experience on your resume. But let me tell you something: an internship offer will not come in a pretty package with sparkly wrapping paper in your mailbox. You must take the initiative to seek out businesses that you are interested... >> Read More

Timing Is Everything

Thursday, July 28, 2011
by Kevin Gehrer | Comments: 0

They say timing is everything. It can be the deciding factor between the success and failure of most anything. It can be pure luck or strategically planned out. In the world of advertising and marketing, the placement of an ad in a publication is also an important element in the success or failure of a... >> Read More

No toddlers allowed.

Thursday, July 14, 2011
by Jolynn Berk | Comments: 3

I’m the parent of two boys who are now 15 and 12. We’ve been well beyond the misbehaving at restaurants phase for many years. And while I sympathize with parents of young children, I’m in full agreement with this business owner that not all restaurants need to be family- or kid-friendly. From a marketing perspective,... >> Read More

Hellions, you’ve been targeted.

Tuesday, November 16, 2010
by Steve Randa | Comments: 2

It snuck up while filling time sheets out the other night. My head down, deep in thought, trying to remember what I did just two days ago. To those of you who can relate, you would agree its not the fondest of times but a begrudging routine for us to endure. A tune from the... >> Read More

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