Archive for the ‘Clients’ Category

Clients write copy in a parallel universe.

We, at Jajo, found ourselves traversing that parallel universe this past spring. We responded to a new business opportunity that indicated the client would provide the copywriting for the project. Most agencies wouldn’t typically be excited about entering into an agreement like this but we decided to embrace it as an opportunity to do something... >> Read More

Billionaires, millionaires and the rest of us.

I love sports and competition. I’ll get lost watching anything with a winner and a loser. I have a particular affinity for professional football. The players remind me of gladiators wearing helmets and armor, smashing into one another at increasingly higher rates of speed. The atmosphere is electric and at times the stadium noise can... >> Read More

This headline was written by a gold medal winner.

A creative director I respect wrote a blog post about agencies that play in softball leagues. She made a connection between their success on the field to the lack of success of their work. You know, short man’s syndrome, or the idea that anyone who drives a Corvette is compensating for a deficit in another area of his life — or body. >> Read More

Recipe for success.

600 days. 154 projects. Two talented companies. A boatload of creativity. A dash of dreams. How do you celebrate this success? With one day of celebration dedicated to our client – Cox Business – and all we’ve accomplished together. We declared Cox Business Day at Jajo on September 1, 2010. And celebrated our relationship with... >> Read More

We hold hands.

Once upon a time, Jajo had a friend called Numana. They liked sharing playdates, dreams and imagination. They had many good times together, sipping diet sodas and chatting about what they’d be a few years down the road. As time passed, they had a few opportunities to test their skills. But it wasn’t long before natural disaster... >> Read More

New outdoor for Boo Benefit

Sharing new work for our client, Boo Benefit, a weekend-long benefit motorcycle rally to raise money for a burn camp for kids. Billboards and gas pump toppers were recommended to target bikers where most relevant to them – on the open road. Billboards were placed in Benton, AR on I-30; Marshall and Canton, TX along... >> Read More

Something positive?

While I’m definitely finding it difficult to be positive about the state of our economy, have to agree that just like the months and year following 9/11, marketers are re-evaluating efforts and forcing agencies to ramp up faster with new capabilities. This is some interesting insight from friends at Adage. Which capability do you think... >> Read More

What is this economy doing to us?

How long can we ride this roller coaster? All the up and downs, one minute we hear about businesses cutting jobs and the financial crisis and, in the very next breath we hear how housing is rebounding. As marketing professionals, we see how this is affecting our clients. Each of us deals with it in... >> Read More