So, for the Super Bowl, Bridgestone will have a couple big budget spots. To make sure people are looking out for them on the 7th, they’ve created trailers to give us a peek at what’s in the bag. We have a killer super model in one spot and a Killer Whale in another. Oh, and... >> Read More
Archive for the ‘Advertising’ Category
We hold hands.
Friday, January 22, 2010
Once upon a time, Jajo had a friend called Numana. They liked sharing playdates, dreams and imagination. They had many good times together, sipping diet sodas and chatting about what they’d be a few years down the road. As time passed, they had a few opportunities to test their skills. But it wasn’t long before natural disaster... >> Read More
It’s the real thing.
Tuesday, January 19, 2010
Good stuff always works. The first time anyone heard it was 1971. The scene: Connie is doing something with her hair while I’m shaving. Out of nowhere she started to softly sing: I’d like to teach the world to sing >> Read More
If you question the power of advertising:
Tuesday, January 12, 2010
Last week, the Outdoor Advertising Assoc. launched a campaign in London to prove effectiveness of billboards and posters. The campaign featured a “Career women make bad mothers.” message on busses and buildings. The idea, reported Amy Graff for the San Francisco Chronicle, was to grab people’s attention. And it sure did. After hundreds of moms... >> Read More
Sell more stuff
Tuesday, December 1, 2009
PowerPoint: the bane of every agency creative department. You can hear a collective sigh float through the building after it’s mentioned. It’s a function we most often associate with the duty of an admin. Such a harsh caste system we perpetuate. I used to be the same way early in my career. I was too... >> Read More
New outdoor for Boo Benefit
Wednesday, September 9, 2009
Sharing new work for our client, Boo Benefit, a weekend-long benefit motorcycle rally to raise money for a burn camp for kids. Billboards and gas pump toppers were recommended to target bikers where most relevant to them – on the open road. Billboards were placed in Benton, AR on I-30; Marshall and Canton, TX along... >> Read More
Back to the Basics
Thursday, August 27, 2009
As usual, I started my day off looking at all the free e-newsletters I have subscribed to. It seemed to be the same ole’ stuff (social and mobile media). Then at last, something to the point and very blunt jumped out and made me click through. It’s an article on how to give a lousy presentation... >> Read More
Help Wanted
Wednesday, August 26, 2009
Surely all of the other agency professionals out there have noticed how stressed out and tapped out our client friends are these days. Not only are they trying to plan programs on up to 20% less budget (or maybe more), but they’re often being asked to take on additional responsibilities from co-workers who were either... >> Read More
Something positive?
Wednesday, August 26, 2009
While I’m definitely finding it difficult to be positive about the state of our economy, have to agree that just like the months and year following 9/11, marketers are re-evaluating efforts and forcing agencies to ramp up faster with new capabilities. This is some interesting insight from friends at Adage. Which capability do you think... >> Read More
