Archive for the ‘Advertising’ Category

“For Sale Buy Owner”

I remember an argument I had with my dad when I was a teenager. He had been teaching me how to do things every guy needs to know how to do; change a car’s oil, ride a motorcycle, build a chair … manly stuff. After a couple of these lessons, I was getting frustrated and... >> Read More

Start small. Grow big.

In the local marketplace, we’ve recently worked with many small- to medium-sized businesses who have asked what they should spend for marketing or when they should begin investing more heavily in marketing to take business to the next level. Frankly, I’ve been surprised that so many entrepreneurs or executives are asking those questions. Many don’t... >> Read More

The Importance of 24.

Several months ago I discovered the following list, courtesy of The Story of Telling, and jotted it down in my sketchbook. It’s a great collection of 25 tips meant to help you spread your ideas and make an impact. No matter what you do for a living or as a passion, there is something here... >> Read More

Is your business ready for 2012?

It’s hard to believe that 2011 is drawing to a close and soon (if not already) holiday ads will appear only to remind us of how many days are left until Christmas. If you’re a business owner or in charge of marketing for your organization you probably need to square off some time and plan... >> Read More

Insights from the Interns

In today’s competitive work force, it is strongly recommended to have at least one internship experience on your resume. But let me tell you something: an internship offer will not come in a pretty package with sparkly wrapping paper in your mailbox. You must take the initiative to seek out businesses that you are interested... >> Read More

Timing Is Everything

They say timing is everything. It can be the deciding factor between the success and failure of most anything. It can be pure luck or strategically planned out. In the world of advertising and marketing, the placement of an ad in a publication is also an important element in the success or failure of a... >> Read More

Hellions, you’ve been targeted.

It snuck up while filling time sheets out the other night. My head down, deep in thought, trying to remember what I did just two days ago. To those of you who can relate, you would agree its not the fondest of times but a begrudging routine for us to endure. A tune from the... >> Read More

Clients write copy in a parallel universe.

We, at Jajo, found ourselves traversing that parallel universe this past spring. We responded to a new business opportunity that indicated the client would provide the copywriting for the project. Most agencies wouldn’t typically be excited about entering into an agreement like this but we decided to embrace it as an opportunity to do something... >> Read More

Billionaires, millionaires and the rest of us.

I love sports and competition. I’ll get lost watching anything with a winner and a loser. I have a particular affinity for professional football. The players remind me of gladiators wearing helmets and armor, smashing into one another at increasingly higher rates of speed. The atmosphere is electric and at times the stadium noise can... >> Read More

This headline was written by a gold medal winner.

A creative director I respect wrote a blog post about agencies that play in softball leagues. She made a connection between their success on the field to the lack of success of their work. You know, short man’s syndrome, or the idea that anyone who drives a Corvette is compensating for a deficit in another area of his life — or body. >> Read More