With another holiday in the rear view mirror and a returned consciousness from the food induced coma of Thanksgiving, I ponder. How impressive it was that so many individual kitchens contributed to the feeling of completeness I had experienced. Family and friends gathered around a random smorgasbord of goodness while I couldn’t help but notice... >> Read More
Author Archive for Steve Randa
Biographically speaking, I have been Steve Randa my entire life; managing partner for an integrated marketing agency a bit less. And with nearly two thirds of it spent buying stuff (wow, you too?), peeling the consumer onion became compelling to me — working in an industry providing solutions that can seem as irrational at times as they are strategic. Now I find myself liberated as a consumer yet challenged as ever professionally, the marketer. We are in the midst of new rules for marketing and PR, indeed. Informative, inspiring or opinionated, these are my stories. Follow me @SteveRanda.Green Fatigue
Monday, May 4, 2009
Corporate America, take note: We’ve stopped listening in green. A beer commercial sent me over the edge. When a beer company spends prime-time advertising dollars to tell me how “environmentally friendly” it is, something is wrong. It’s beer. I know the research. In my business, I need to understand what consumers are thinking. When making... >> Read More
