Surely all of the other agency professionals out there have noticed how stressed out and tapped out our client friends are these days. Not only are they trying to plan programs on up to 20% less budget (or maybe more), but they’re often being asked to take on additional responsibilities from co-workers who were either... >> Read More
Author Archive for Jolynn Berk
I fell in love with advertising a long time ago. I found inspiration in the smart people that surrounded me – industry veterans who were not only marketing gurus, but experts in their clients' industries too. Their mentorship fostered a deeper passion for one of my first loves as a Wichita native: aviation. Now parent to two teens and a tween, I have an interesting consumer perspective as seasoned marketer, "soccer mom" and through the eyes of my millenial offspring. In my down time, you'll find me dating my iPhone.Something positive?
Wednesday, August 26, 2009
While I’m definitely finding it difficult to be positive about the state of our economy, have to agree that just like the months and year following 9/11, marketers are re-evaluating efforts and forcing agencies to ramp up faster with new capabilities. This is some interesting insight from friends at Adage. Which capability do you think... >> Read More
Tagalong tagalongs?
Tuesday, August 4, 2009
Some great discussion here about Walmart offering Great Value versions of the Girl Scouts’ Thin Mints and Tagalong cookies. While certainly it is fair market practice to offer competitive products to those that have proven successful, is it ethical or morally just to capitalize on a fundraiser that benefits children? Would this topic be as... >> Read More
You don’t have to be an ad pro.
Thursday, July 16, 2009
These message boards from a local floral shop caught my attention last night. So much that I drove around the block to come back to snap the pics, which I rarely do. I thought they were compelling – though not written by an ad pro. Testament that you can be different and unique in your... >> Read More
