In the local marketplace, we’ve recently worked with many small- to medium-sized businesses who have asked what they should spend for marketing or when they should begin investing more heavily in marketing to take business to the next level. Frankly, I’ve been surprised that so many entrepreneurs or executives are asking those questions. Many don’t... >> Read More
Author Archive for Jolynn Berk
I fell in love with advertising a long time ago. I found inspiration in the smart people that surrounded me – industry veterans who were not only marketing gurus, but experts in their clients' industries too. Their mentorship fostered a deeper passion for one of my first loves as a Wichita native: aviation. Now parent to two teens and a tween, I have an interesting consumer perspective as seasoned marketer, "soccer mom" and through the eyes of my millenial offspring. In my down time, you'll find me dating my iPhone. Follow me @jberkly.No toddlers allowed.
Thursday, July 14, 2011
I’m the parent of two boys who are now 15 and 12. We’ve been well beyond the misbehaving at restaurants phase for many years. And while I sympathize with parents of young children, I’m in full agreement with this business owner that not all restaurants need to be family- or kid-friendly. From a marketing perspective,... >> Read More
Hey, soul sister.
Monday, October 18, 2010
I’ve finally found a way to recapture my youth. I’m spending a lot of time with more than 60 beautiful women. We’re all being “initiated” into an organization that promotes good will, giving back and voluntarism. We work on fun projects together; some long term and some short. We’re exploring needs in our own community... >> Read More
If you like to win, read this.
Wednesday, September 8, 2010
Are you like me? As a professional in a small business, I often wonder how advice or “lessons” from international business leaders can be relevant to where I live and what I do every day. Many business leadership articles and books are focused on big strategies and philosophies that just don’t seem that applicable –... >> Read More
Recipe for success.
Thursday, September 2, 2010
600 days. 154 projects. Two talented companies. A boatload of creativity. A dash of dreams. How do you celebrate this success? With one day of celebration dedicated to our client – Cox Business – and all we’ve accomplished together. We declared Cox Business Day at Jajo on September 1, 2010. And celebrated our relationship with... >> Read More
We hold hands.
Friday, January 22, 2010
Once upon a time, Jajo had a friend called Numana. They liked sharing playdates, dreams and imagination. They had many good times together, sipping diet sodas and chatting about what they’d be a few years down the road. As time passed, they had a few opportunities to test their skills. But it wasn’t long before natural disaster... >> Read More
If you question the power of advertising:
Tuesday, January 12, 2010
Last week, the Outdoor Advertising Assoc. launched a campaign in London to prove effectiveness of billboards and posters. The campaign featured a “Career women make bad mothers.” message on busses and buildings. The idea, reported Amy Graff for the San Francisco Chronicle, was to grab people’s attention. And it sure did. After hundreds of moms... >> Read More
New outdoor for Boo Benefit
Wednesday, September 9, 2009
Sharing new work for our client, Boo Benefit, a weekend-long benefit motorcycle rally to raise money for a burn camp for kids. Billboards and gas pump toppers were recommended to target bikers where most relevant to them – on the open road. Billboards were placed in Benton, AR on I-30; Marshall and Canton, TX along... >> Read More
