We, at Jajo, found ourselves traversing that parallel universe this past spring. We responded to a new business opportunity that indicated the client would provide the copywriting for the project. Most agencies wouldn’t typically be excited about entering into an agreement like this but we decided to embrace it as an opportunity to do something... >> Read More
Author Archive for Jason Gramke
I claim to like people. And I guess that’s true. But, really, I like watching people and making up stories about why they do the things they do. Maybe that’s what attracted me to a business that creates stories about people who do things — sometimes amazing, sometimes not. A business that observes in order to try to affect the way people act. So when you see me, I’m not staring at you, I’m watching you — learning.It’s the real thing.
Tuesday, January 19, 2010
Good stuff always works. The first time anyone heard it was 1971. The scene: Connie is doing something with her hair while I’m shaving. Out of nowhere she started to softly sing: I’d like to teach the world to sing >> Read More
A Reminder
Thursday, January 14, 2010
2009 was a tough year for a lot of communities, Wichita being one of them. It seemed that no one could escape completely. It touched everyone. Families. Friends. Strangers. We were all in it together. >> Read More
Sell more stuff
Tuesday, December 1, 2009
PowerPoint: the bane of every agency creative department. You can hear a collective sigh float through the building after it’s mentioned. It’s a function we most often associate with the duty of an admin. Such a harsh caste system we perpetuate. I used to be the same way early in my career. I was too... >> Read More
I’ve already seen it.
Friday, May 15, 2009
Mark Cuban has done well with taking risks, and we all know; without great risk, great reward will rarely follow. His new model of new-release movies sounds reminiscent of the phenomenon that happened with the US release of Battlestar Galactica. Long story short—it was first released in the UK and was leaked Online in the... >> Read More
Who is driving content?
Friday, May 15, 2009
Kids under 12 can’t remember a time when computers weren’t part of their lives. Michael Pond, senior media analyst, Nielsen Online, says “Today’s youth don’t know – or don’t remember – a time when they weren’t going online, so their adoption of online video has been seamless… the ‘at home’ data show how kids and... >> Read More
