As usual, I started my day off looking at all the free e-newsletters I have subscribed to. It seemed to be the same ole’ stuff (social and mobile media). Then at last, something to the point and very blunt jumped out and made me click through. It’s an article on how to give a lousy presentation... >> Read More
Author Archive for Angie Plummer
What is this economy doing to us?
Friday, May 15, 2009
How long can we ride this roller coaster? All the up and downs, one minute we hear about businesses cutting jobs and the financial crisis and, in the very next breath we hear how housing is rebounding. As marketing professionals, we see how this is affecting our clients. Each of us deals with it in... >> Read More
Who’s the Chatty Kathy now?
Friday, May 15, 2009
Last week I wrote about how moms hold the purchasing power in the household. Lo and behold, this week, I ran across a blog about Tween girls. It was interesting reading as I identified with each true-and-false question. Girls are so different from boys when it comes to immersing themselves in technology. They are not... >> Read More
Moms are the bomb
Friday, May 15, 2009
Literally, moms have a majority of the purchasing power in families. If your company has obtained the secret purchase decision code to the button that makes moms tick, your company will be successful. Before making a purchase, moms are doing their research online to determine the best product for the value. For the most part,... >> Read More
How about those Boomers!
Friday, May 15, 2009
Collectively, they make up an audience that we are watching as closely as their social-media–creating great-grandchildren. After reading an article from MediaPost.com, I was reassured that this audience is not going back into the deep depression days. I had been convinced that, since the boomers had been through some of the most difficult times in... >> Read More
Real Women
Friday, May 15, 2009
Every morning I read through e-newsletters I have subscribed to. However, on this morning I read marketing research that made me sad. Advertising Age published a study on how skinny women featured in ads are better for the bottom line. What was surprising to me was that after women were exposed to ads like this,... >> Read More
