Good stuff always works. The first time anyone heard it was 1971.
The scene: Connie is doing something with her hair while I’m shaving. Out of nowhere she started to softly sing:
I’d like to teach the world to sing
In perfect harmony
I’d like to buy the world a Coke
And keep it company.
I looked at her through the mirror and asked, “Where’d that come from?”
She said, “Whatya mean?”
I said, “That song. Coke. The Coke song. Where’d it come from?”
She said it started with her just saying, “Hmmm.”
That reminded her of the melody which compelled her to sing the chorus which made me write this post about Coca-Cola.
I want a Coke. Good advertising works—good.