PowerPoint: the bane of every agency creative department. You can hear a collective sigh float through the building after it’s mentioned. It’s a function we most often associate with the duty of an admin. Such a harsh caste system we perpetuate.
I used to be the same way early in my career. I was too good to work on a PowerPoint presentation. That was until I understood the power of the opportunity and stopped thinking about the tool. I recognized that the people asking for these presentations were CEOs of global corporations and they were talking to people who were vital to the success of their company. I identified that as the right place to be and began focusing on the opportunity.
As proven by Mark Fenske with his infomercial for Never Compromise putters, the product doesn’t have to suck. And that’s the approach we’ve been taking with our clients’ PowerPoint projects. They don’t have to suck and the presentations we put together for our clients are good and compelling.
The short of it is this: we’re in business to make our clients’ business better any way we can. If it’s by doing ads, we’re happy to make them ads. If it’s by making a PowerPoint presentations, we’re equally as happy to make that too.
I love: 1) making money; 2) earning hero status for our clients; 3) having visibility with CEOs and other executives. Thus, I like PowerPoint presentations. Not the device, but presentations. Bring ‘em on!