Archive for the ‘Social Network’ Category

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My endorsement for Ryan Schafer, Junior Copywriter

I first met young Ryan Schafer at a backyard party at a fellow infidel’s house.  I was introduced to this dynamic, slightly Andy Griffith-like personality while he was engaged in a beer pong tournament of which he was playing with exceptional precision and skill. It was in between games when I found out he was a budding copywriter and it was during that conversation where we began a journey that,  as of yesterday, came full circle when my young protege’ announced his candidacy for Junior Copywriter.

As Ryan and I have traversed the valleys of  words and rhyme and climbed the peaks of rhythm and cadence, I have gotten to know this young scribbler and have become convinced that as a junior copywriter at Jajo, there could be no one better.

Besides his ability to break into song or Shakespearean verse upon command, he also possesses the necessary equipment and ability to pick locks in under thirty seconds. All needed skills to write exceptional copy.

We have taken the necessary steps to ensure his success at Jajo. Dave Hahn, a fellow Phi-Delt brother, implemented a rigorous and thorough process of hazing and belittlement guaranteeing that as a junior copywriter, he will know his place in the organization and never slow a stride or bat an eye when asked to fetch coffee.

I could further elucidate on the positive attributes that this young writer possesses; like his extraordinary fondness for yard darts or the kindness he has shown to out-of-work equestrian masseurs, but I don’t believe it’s needed.

I will, however, leave you with a story young Ryan told us one evening while playing basketball in the design dungeon, deep in the bowels of Jajo. It went something like this:

“When I was a wee lad of 11, I played intramural basketball at my school. Being vertically challenged, to shoot a basket, I had to rainbow the shot. And my teammates began calling me Rainbow.”

And as the saying goes, the rest is history. By the time Ryan pulled his foot out of his pie-hole, the damage was done and he was going to be known at Jajo as“Rainbow,” forever.

So not only do I endorse Ryan Schafer. I truly hope there is gold at the end of his rainbow.

Young Rainbow announces his candidacy for Junior Copywriter

Ryan Schafer for Junior Copywriter Facebook fan page

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A Bridgestone commercial about a Bridgestone commercial

So, for the Super Bowl, Bridgestone will have a couple big budget spots. To make sure people are looking out for them on the 7th, they’ve created trailers to give us a peek at what’s in the bag. We have a killer super model in one spot and a Killer Whale in another. Oh, and there are tires in both of them. Here’s the peek thanks to adland.tv.

Behind the scenes spot 1

Actual trailer spot 1

Behind the scenes spot 2

Actual trailer spot 2

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So, what’s up with social networks?

facebookcopy

Every marketer is faced with the same challenge of spending ad dollars in the right place. Sometimes it’s millions or billions of dollars, but most marketers have far less to spend — making it more critical for them to make the right decisions. I’m not going to pretend that there is an easy answer, but one way to get your boat sailing in the right direction is to understand how your consumer would rather receive data.

Digital content has become more than a peripheral element of a marketing plan. Ten years ago, companies created Web sites simply to have a presence online. Oftentimes, little thought was allowed to the way it was delivered. Today, successful marketers are using the power of digital media to tailor messages to a focused group of their market. Web 2.0 is ushering in a new trend of user-generated content. Half of all U.S. consumers are watching and/or reading content that has been generated by others. In 2006, 63% of Internet users looked at videos online and it will increase to nearly 87% by 2011.

Social networks are a great way to take advantage of these observations. They provide users a forum to create their own content, as well as consuming other user-generated content. Social networking sites had tremendous growth in 2007, with yearly increases in global total visitors of 270% for Facebook. It’s not a secret that social networks are a powerful attraction for teens and young adults, but 30-somethings shouldn’t be ignored because the overall demographics continually age. In 2007, half of the unique audience for MySpace in the U.S. was 35 years or older. Similar trends are found for online video viewers: During October 2007, 61% of YouTube users in the U.S. were 35 years and older. The growth in social networking sites supports the conclusion that consumers desire to receive information this way and it should be considered a valuable vehicle to reach them.