With another holiday in the rear view mirror and a returned consciousness from the food induced coma of Thanksgiving, I ponder. How impressive it was that so many individual kitchens contributed to the feeling of completeness I had experienced.
Family and friends gathered around a random smorgasbord of goodness while I couldn’t help but notice those who decorated their plates with the utmost care. A moment in time where the improper placement of some evasive cranberries could prove to be disruptive to the whole plan. Whether this organization was intentional or not, variety was a certainty. So how does this apply to your marketing efforts? Like those few individuals, relevant staging for your brand snackers is important and it shouldn’t require a divided dinner tray to do so.
Through recent studies of how our brains learn and process new information, psychologists have shared that a mixed approach is more successful when educating children — saying it “boosts attention and increases absorption.” And the theory of catering to audiences’ brain similarities versus differences should be the accepted approach until scientifically proven otherwise. Apparently the opposition has generated an entire industry around tailored learning tools for both auditory and visual learners. Should we disregard specific processing styles and toss them out like last week’s rum raisin pie? I hope not. But I do favor a smart blended approach to produce the aroma that invites them to your kitchen.
Regardless of what side of the table you may be seated on this topic, marketers share a similar challenge when developing a stimulating brand experience. Our choices are bountiful. Determining the best combination, balance, timing and frequency of those choices is the key. Let’s be thankful for the growing menu. Because who wants to make a meal of only stuffing? Plan carefully and be wary of the cranberries because pink mashed potatoes and gravy just isn’t that appealing.