I’m the parent of two boys who are now 15 and 12. We’ve been well beyond the misbehaving at restaurants phase for many years. And while I sympathize with parents of young children, I’m in full agreement with this business owner that not all restaurants need to be family- or kid-friendly.
From a marketing perspective, he needs to set his restaurant apart from all the other options. And let’s face it. If you’re having a quiet date night with your significant other at an upscale establishment, the last distraction you want is screams from an unhappy two-year old. He’s catering to his primary target audience, listening to the voice of the customer. He doesn’t need to make everyone happy – especially those that may never frequent his business anyhow. He’s in business to make money. And he’s made a smart decision on how to do that best in his market. He may have even discovered a whole new customer base in the process.
How do you feel about a business growing its business by actually refusing a specific customer type?