Before making a purchase, moms are doing their research online to determine the best product for the value. For the most part, they are a loyal audience and, if you keep your brand promise, you will retain their business. This is in your favor since they like to “network.” More and more moms are blogging, posting product comments and talking with friends and family about good experiences that they are having in this tough economy.
A strong brand along with targeted marketing, such as newsletters, and continuing a consistent message to this group of women, I also think it’s important that your company offer a unique experience while your audience is there:
• Make the experience pleasant. Most of the time, moms have kiddos in tow — some may be rowdy — but the sooner you solve the moms’ problem, the sooner you will have those precious children out of your store.
• Offer “mom’s night out” events that encourage groups of women/moms to visit your store. Offer discounts and extra pampering while they are in your store. Moms who have fun after a long day will remember where they had that fun!
• Family night that incorporates a fun, controlled activity for the children allows adults to conduct conversations without interruptions. They will appreciate this and will return for the experience.
These are just a few examples that come to mind of what I would appreciate in a business I visit. What are some experiences that have made you into a loyal customer?